Tell us more about your merger with iCiDIGITAL CX and the acquisition of BrandShop?Ī shared thesis between myself and my partners at Beringer Capital – is that Customer Experience is the battleground in which brands will succeed or fail. We fit into the customer journey from the moment someone lands on the website, until the moment they make a purchase – everything in between that is our sweet spot. Our approach is rooted in data – both quantitative and qualitative – to inform where to invest time and energy that yield the best results. What is Blue Acorn and how does it fit into a modern Content Marketing Technology stack?īlue Acorn is an Ecommerce Agency that drives revenue growth to our clients by creating and optimizing the shopping experience for their customers. I eventually decided to hone that passion by helping other companies find success in selling products online.
I learned everything I could about Ecommerce from technology, to digital marketing, to analytics and through all of that realized that there weren’t any companies that focused solely on helping other companies succeed in Ecommerce. At the time, I was a CRM consultant by day, and I spent my nights and weekends starting and growing an online retail business. I started Blue Acorn out of a passion for Ecommerce. Tell us about your role and journey into Technology.